To date, Blueland has raised $3 million in a seed round led by Global Founders Capital with participation from Comcast Ventures, Sweetgreen cofounder and co-CEO Nicholas Jammet and others. The product reduces the reliance on single-use plastic bottles, which consumers often buy when they head to their local stores and buy their favorite cleaning products. After that, users can buy additional dissolvable tabs for $2 apiece. So I took that need and turned it into a business idea," Yoo said.īlueland's product is a single glass bottle that comes with a dissolvable tab of cleaning solution, which can be used to clean all kinds of surfaces. But then quickly realized how difficult that was and how our world was just not set up to support that lifestyle. "I was really inspired by people who were living a zero waste lifestyle. She wanted to help create something that would make the world a better place for her sons. Yoo pivoted her focus after she became a mom and became acutely aware of how harmful cleaning products can be. She's also scaled several other fashion and beauty companies through her startup studio, Launch.īut her latest startup, Blueland, makes sustainable cleaning products. Sarah Paiji Yoo has been an entrepreneur for over a decade, leading her ecommerce fashion startup Snapette through an acquisition. Her latest startup, Blueland, makes environmentally-friendly cleaning products.Becoming a mother inspired Yoo to leave the fashion and beauty industry to explore clean tech.Serial entrepreneur Sarah Paiji Yoo has raised roughly $100 million in the last decade for startups.
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